Director Digital Marketing

Role Overview

Help shape the future of digital marketing at Plexus and create experiences that drive growth. Lead a digital marketing team and partner across Brand, Creative, Product, IT, and Legal/Compliance to improve customer and Ambassador acquisition, engagement, and retention.

What You Will Do

Strengthen the digital experience, implement digital asset management, elevate digital execution, and demonstrate business impact.

Why It Might Be a Fit

This opportunity offers room to develop talent, strengthen execution, and make a measurable impact on Plexus’s digital presence and long-term growth.

Requirements

• Eight or more years in digital marketing, including at least three years leading people
• Direct selling expertise: Experience with an established, successful direct selling company and a strong understanding of Ambassador relationships required
• Demonstrated results: Success driving measurable growth through multichannel strategy, paid media, and budget optimization
• Channel expertise: Strong experience in email and SMS, social media, website management, and e-commerce optimization
• Technology and analytics: Hands-on analytics and attribution experience; working knowledge of marketing automation, CRM, and e-commerce platforms
• Search and AI fluency: Working knowledge of SEO, AEO, and GEO, plus practical application of AI to digital marketing
• Collaboration and execution: Ability to influence partners, develop teams, manage vendors, and deliver competing priorities
• Compliance knowledge: Understanding of FTC endorsement guidelines, digital marketing regulations, privacy laws, and product and income claim requirements
• Education: Bachelor’s degree in marketing, communications, business, or a related field required; master’s degree or MBA preferred

Benefits

• Highly rated and competitive medical plans
• 401 (k) with company match and immediate vesting
• 1-on-1, personalized health coaching
• Many other voluntary benefits