Role Overview
We’re looking for our first Demand Generation & ABM Lead to build a marketing-led pipeline engine from the ground up, owning account-based marketing for enterprise accounts and demand generation, working hand in hand with sales to win new customers.
What You Will Do
Own the account-based marketing strategy, build and run a demand generation engine, run campaigns as continuous experiments, lead and set priorities for two direct reports, partner with RevOps, and help shape marketing’s share of the go-to-market budget.
Why It Might Be a Fit
You’ll be the first person to own ABM and demand generation, with the room to shape how marketing drives growth, real impact, growth, and meaningful work.
Requirements
- 5–10 years in B2B SaaS marketing
- Proven track record running ABM and demand generation
- Experience marketing to North American buyers, ideally enterprise accounts
- Genuine, day-to-day use of AI in campaign planning, content and targeting
- Hands-on experience with HubSpot or a similar marketing automation platform
- Experience managing or leading others, and comfort being the most senior person in your area
- Willingness to work regular afternoon and early-evening overlap with US Eastern time
Benefits
- Remote-first work from anywhere in the UK or Ireland
- Growth opportunities in a scaling company
- Meaningful work helping families and communities at a moment that matters
- Real impact working directly with the co-founder and leadership team
To apply for this job please visit careers.plotbox.io.
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