Senior Marketing Automation Strategist

Hybrid Full TimeCalgary, Alberta, CanadaPOD Marketing

Role Overview

The role involves designing and executing targeted lifecycle campaigns, managing MAP-to-CRM integrations, and ensuring reliable data synchronization across multi-channel workflows. The successful candidate will translate complex technical requirements into high-performing assets that drive measurable client growth.

What You Will Do

Key responsibilities include managing client Marketing Automation Platforms and CRMs, building and testing complex client lead-routing workflows, and overseeing client contact database health.

Why It Might Be a Fit

The ideal candidate will have experience with marketing automation platforms, CRM integrations, and data schema management, as well as strong attention to detail and the ability to explain complex technical architecture to non-technical client stakeholders.

Requirements

  • Legally able to work in Canada and located in Calgary, AB
  • 4–6+ years of hands-on experience managing marketing automation platforms and CRM integrations within an agency or SaaS setting
  • Technical Mastery: Deep technical expertise in platforms like HubSpot, ActiveCampaign, or Salesforce Marketing Cloud, paired with a strong understanding of CRM architecture
  • Integration Expertise: Proven ability to map data schemas, configure bi-directional syncs, and leverage middleware (Zapier, Make, custom webhooks/APIs)
  • Logic & Systems Thinking: Strong attention to detail regarding conditional logic, data formatting, lead scoring, and system triggers
  • Client-Facing Communication: Ability to explain complex technical architecture clearly and confidently to non-technical client stakeholders

Benefits

  • Three weeks of paid vacation
  • Twelve flex days
  • Passion Day to spend however you choose
  • MeMonday to prioritize mental health
  • Thirty-day remote work policy
  • Twenty-six hours of paid volunteer time each year
  • Comprehensive benefits package including health, dental, vision, and spending accounts

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To apply for this job please visit podmarketing.na.teamtailor.com.

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