Product Marketing Manager

Role Overview

The Product Marketing Manager will play a key role in strengthening Poppulo’s leadership position in the Employee Experience market. The role will shape Poppulo’s positioning and recognition among leading analyst firms, including Gartner, Forrester and IDC, while contributing to broader product marketing initiatives such as competitive intelligence, positioning and messaging, pricing and packaging, go-to-market strategy, sales enablement and marketing activities.

What You Will Do

Key responsibilities include developing a deep understanding of Poppulo’s products, defining and refining product positioning, value propositions, and messaging, and translating product capabilities into clear, compelling narratives that differentiate Poppulo in the market.

Why It Might Be a Fit

The ideal candidate will have 4+ years of experience in product marketing, consulting, a research or analyst firm, or an in-house strategy, brand or market intelligence function, and strong analytical and structured problem-solving skills, with experience translating market and customer insights into clear recommendations.

Requirements

• 4+ years of experience in product marketing, consulting, a research or analyst firm, or an in-house strategy, brand or market intelligence function
• Strong analytical and structured problem-solving skills, with experience translating market and customer insights into clear recommendations
• Experience producing and presenting research, analysis or strategic recommendations to senior stakeholders
• Strong written and verbal communication skills, with the ability to simplify complex topics and build compelling narratives
• Confidence presenting to executive audiences, supported by strong PowerPoint and Excel skills
• Ability to translate complex market topics into clear, actionable messaging for commercial teams
• English proficiency at a minimum C2 level, with confidence presenting to executive audiences in English
• Experience using modern AI tools such as ChatGPT, Claude, Gemini, Copilot or similar to support research, analysis and content development

Benefits

• Variable compensation
• Short-term incentives
• Health insurance (several options to choose from)
• Accident and life insurance
• Access to the best in class learning and development platforms
• Flexible work arrangement