Digital Marketing Assistant Insurance

Role Overview

The Digital Marketing Assistant, Insurance creates internal and external communications that keep employees, agents, and partners informed, and keeps the Insurance business unit’s websites accurate and current. This is a hands-on role for someone who writes well, designs quickly, and is comfortable working across several marketing platforms at once.

What You Will Do

Write and produce internal communications, create external communications and marketing collateral, write blogs, web copy, and other content, design branded graphics and documents, build and schedule email campaigns, maintain and update websites, organize and maintain digital assets, route materials through an online proofing and approval platform, and report on results.

Why It Might Be a Fit

2+ years of experience in digital marketing, marketing communications, or content creation, Bachelor’s degree in marketing, communications, digital media, or a related field, experience in insurance, financial services, or another regulated industry where marketing content goes through compliance review, basic SEO knowledge and experience with Google Analytics, basic video editing and social media scheduling experience, experience building AI-assisted workflows or prompts for content creation, strong writing skills, hands-on experience with online design platforms, experience with email marketing platforms, experience using a CRM platform, experience building and maintaining websites, experience with digital asset management platforms, experience using AI tools to work more efficiently, fluency in English, strong organization, attention to detail, and the ability to manage several projects and deadlines at once.

Requirements

• 2+ years of experience in digital marketing, marketing communications, or content creation
• Bachelor’s degree in marketing, communications, digital media, or a related field
• Experience in insurance, financial services, or another regulated industry where marketing content goes through compliance review
• Basic SEO knowledge and experience with Google Analytics
• Basic video editing and social media scheduling experience
• Experience building AI-assisted workflows or prompts for content creation
• Strong writing skills
• Hands-on experience with online design platforms such as Canva or Adobe Express
• Experience with email marketing platforms such as Constant Contact, Mailchimp, or HubSpot
• Experience using a CRM platform such as Salesforce or HubSpot
• Experience building and maintaining websites in website builder and content management platforms such as WordPress or Wix
• Experience with digital asset management (DAM) platforms and online proofing and approval tools such as PageProof
• Experience using AI tools to work more efficiently
• Fluency in English, both spoken and written