Digital Marketing Specialist

Role Overview

The Digital Marketing Specialist will administer and facilitate all digital marketing efforts by developing and executing digital communication campaigns, and managing web updates as needed on the Port Houston website(s) to increase awareness, deepen stakeholder engagement and promote the Port Houston brand.

What You Will Do

Key responsibilities include analyzing digital data, serving as project lead for website redesign, establishing effective brand presence across social media channels, creating and maintaining online listings, and performing website analytics.

Why It Might Be a Fit

This role requires a proactive approach to improve communications and brand across all online channels, creativity and organizational skills, and the ability to engage management decision makers and influencers.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Communications, Public Relations, or related major
• 3+ years of related digital marketing experience
• Experience executing paid social media campaigns
• Previous SEO experience
• Proficiency in corporate social media and trends
• Knowledge of traditional and digital marketing
• Knowledge of video and photo editing software such as Adobe
• Knowledge of WordPress, and Hubspot or CRM platforms
• Knowledge of digital publishing
• Knowledge of blogging and email campaign development
• Knowledge of social media marketing
• Knowledge of social media technologies, platforms, and measurement techniques
• Knowledge of Microsoft Office suite, Adobe Creative Suite, email marketing platforms, Google products, and CRM
• Knowledge of creating/editing HTML for email and web
• Verbal and written communication skills
• Creativity and organizational skills
• Ability to engage management decision makers and influencers
• Ability to take a proactive approach to improve our communications and brand across all online channels
• Ability to self-motivate and work independently
• Ability to pay attention to detail
• Ability to use good judgment when posting, replying, and sharing content

Benefits

• Competitive compensation
• Comprehensive benefits

Tagged as: HubSpot