E-commerce Growth Marketing GM (FMCG)

Role Overview

The E-commerce Growth Marketing GM (FMCG) will develop and execute quarterly marketplace plans across TikTok Shop and Shopee to achieve defined GMV, traffic, promotional mechanics, and revenue targets. The role involves managing paid ads, affiliate marketing, creator management, livestream commerce, content strategy, and marketplace mega campaigns.

What You Will Do

Key responsibilities include developing e-commerce growth strategies, planning and managing paid ads, building and scaling affiliate networks, leading livestream commerce operations, and directing content strategy and commerce across organic, paid, and affiliate channels.

Why It Might Be a Fit

The ideal candidate will have a strong background in e-commerce marketing, marketplace growth, social commerce, or performance marketing, with hands-on experience with TikTok Shop and/or Shopee. The role requires strong project management and communication skills, as well as proficiency in English and Bahasa Malaysia.

Requirements

• Minimum 3 – 4 years in e-commerce marketing, marketplace growth, social commerce, or performance marketing
• Strong hands-on experience with TikTok Shop and/or Shopee is required; Lazada experience is an added advantage
• Proven experience managing at least 3 key areas: Paid ads (TikTok/Shopee Ads), affiliate marketing, KOL/KOC management, livestream commerce, short-form video content, mega campaigns, or direct GMV growth
• Background from FMCG, beauty, skincare, DTC brands, marketplace enablers, TikTok Shop partners, or digital agencies within Malaysia’s e-commerce landscape strongly preferred
• Knowledge of social commerce, campaign mechanics, and performance analytics (ROAS optimization, budget allocation, dashboard reporting)
• Strong project management and communication skills to brief and manage creators, agencies, video editors, live hosts, and affiliate partners
• Good command of English and Bahasa Malaysia. Proficiency in Mandarin or Chinese dialects is an added advantage for platform, agency, or creator communication

Tagged as: Project Management