Head of Marketing and Customer Growth (Automotive)

Role Overview

The Head of Marketing and Customer Growth will lead nationwide retail campaigns, enhance customer experience, and oversee CRM and loyalty programs. They will also manage relationships with vendors, partners, and agencies, and execute events and branding initiatives.

What You Will Do

The key responsibilities of this role include leading retail campaigns, improving customer experience, managing CRM and loyalty programs, and leveraging AI and automation tools to improve marketing effectiveness.

Why It Might Be a Fit

To be successful in this role, you will need strong leadership, communication, negotiation, and stakeholder management skills, as well as experience in trade marketing, retail marketing, CRM, customer experience, and digital commerce.

Requirements

• Bachelor’s degree in Marketing, Mass Communication, or related field
• Minimum 5 years of working experience in marketing, with at least 3 years in a managerial or leadership role
• Strong experience in trade marketing, retail marketing, CRM, customer experience, and digital commerce
• Experience in automotive retail, FMCG retail, consumer retail chains, or multi-branch operations is highly preferred
• Strong leadership, communication, negotiation, and stakeholder management skills
• Proven experience managing vendors, agencies, marketing partnerships, and event execution
• ROI oriented and strong commercial acumen with data-driven decision-making capability
• Familiar with AI-enabled marketing tools, CRM automation platforms, analytics dashboards, and digital advertising tools
• Hands-on, proactive, and willing to work closely with operational and frontline teams
• Strong understanding of market trends, customer behavior, and retail business dynamics
• Able to work in a fast-paced and execution-focused environment

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