Senior Marketing Ops Strategist

Role Overview

As the Senior Marketing Operations Strategist, you will provide comprehensive marketing operations support for larger and more complex B2B and B2C Lead-Generation clients. You will be responsible for managing the tools and processes that enable lead capture, nurture, and flow through the revenue funnel. This includes building the foundation for marketing operations success as well as optimizing and maintaining marketing operations excellence on an ongoing basis.

What You Will Do

You will perform high-level sales operations tasks, including building intermediate automations and dashboards for revenue teams, and building and advising on standard CRM-use processes for the sales team. You will also provide senior support to other Marketing Operations Strategists on accounts, and be someone that team members can turn to with ad hoc strategy or troubleshooting assistance.

Why It Might Be a Fit

You will know how to act fast to solve problems and think of long-term processes and solutions. You will know how to capitalize on our standard deliverables, or on the flip side, know how to pivot if a specific solution doesn’t make sense for a client at that point in time. You will have mastered presenting creative reporting to clients and team members through storytelling, and be constantly implementing learnings to enhance future processes and strategies.

Requirements

• 4+ years experience in marketing operations or related role
• Expert in Hubspot and proficient in Pardot (any other MAP and CRM platforms are a plus!)
• High proficiency in Salesforce with the ability to perform intermediate functions including but not limited to: Report and dashboard-builds, Campaign setup and reporting, Field setup and mapping, Record customization, Intermediate to advanced automation builds
• Experience with various sales and marketing systems and tools (ie. ZoomInfo, SalesLoft, Insycle, 6Sense, etc.) and an understanding of how they interact and integrate with a Marketing Automation Platform and/or CRM
• Ability to quickly troubleshoot issues within the marketing technology stack (including the CRM)
• Experience building out complex processes and automations
• Ability to be client-facing and discuss complex strategies and recommendations with the client
• Comfortable with ambiguity. You know how to structure complex issues and take a hypothesis-driven approach to problem-solving.
• Excellent organizational, time-management, and prioritization skills

Benefits

• Competitive salary
• RPE goal of $25k/month
• 90% client retention rate
• Opportunities for professional growth and development
• Collaborative and dynamic work environment
• Diversity and inclusion in the workplace