Role Overview
The Product Marketing Manager owns positioning, launches, and sales enablement for every PowerFlex product line. This is a hands-on role on a small team, not a strategy-only seat. You will write the copy, build the launch plans, and stand in front of dealers.
What You Will Do
Brand and portfolio positioning, product launches, e-commerce and content, dealer and sales enablement, customer and market insight, and AI-enabled workflows.
Why It Might Be a Fit
The ideal candidate has 6+ years in product marketing, with at least 3 years owning positioning and launches for physical products, and hands-on experience selling through both e-commerce and a dealer or retail channel.
Requirements
- 6+ years in product marketing
- at least 3 years owning positioning and launches for physical products
- hands-on experience selling through both e-commerce (Shopify or similar, plus marketplaces) and a dealer or retail channel
- strong copywriting skills
- comfort with data, including pricing analysis, conversion metrics, and sell-through
- ability to explain technical products clearly
- demonstrated, hands-on use of LLMs in daily work
Benefits
- Premier Health Insurance plan with $0 deductible and $0 co-pay
- Dental and vision insurance plans
- Flexible spending account options
- Open Paid Time Off Policy plus nine paid public holidays
- Participation in our 401(k) savings plan
- Company-paid Life and AD&D coverage
- Educational materials and expenses to support related development
To apply for this job please visit jobs.workable.com.
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