CRM Marketing Specialist

Role Overview

The CRM Marketing Specialist plays a key role in executing high-impact CRM campaigns across EMEA, with a strong focus on Salesforce Marketing Cloud (Next) activation. The role involves delivering automated, omnichannel campaigns that drive customer engagement, demand generation, and database growth.

What You Will Do

Key responsibilities include campaign execution and activation, campaign planning and coordination, content collaboration and customer engagement, customer journey and segmentation, demand generation and database growth, performance and analytics, and budget and efficiency.

Why It Might Be a Fit

The role offers a great opportunity to be at the heart of CRM campaign execution in an international setting, working with advanced marketing technology and contributing directly to customer engagement and business growth through high-quality, data-driven campaigns.

Requirements

• Proven experience as a CRM / Email Marketing Specialist within a multinational environment
• Hands-on experience with Salesforce Marketing Cloud (or similar)
• Strong experience in marketing automation and omnichannel campaign execution
• Understanding of customer journeys, segmentation, and lifecycle marketing
• Experience in B2B and/or B2C environments (both preferred)
• Strong analytical skills with experience in performance tracking and dashboards
• Detail-oriented with strong project and stakeholder coordination skills
• Able to work effectively in a matrix organization with multiple stakeholders
• Proactive, structured, and execution-focused mindset
• Excellent English communication skills

Benefits

• Competitive pay
• Benefits programs designed to support the health and well-being of employees
• Insurance coverages and benefits in accordance with the terms and conditions of the applicable plans
• Other incentives may apply