Manager Growth and Marketing Operations

Role Overview

The Manager Growth and Marketing Operations will have a central role in developing VAROPreem’s marketing organization, focusing on data-driven marketing and customer relationships. The role involves implementing and further developing work in CRM, marketing automation, digital customer handling, and customer experience. The goal is to create an efficient, scalable, and insight-driven marketing that strengthens customer relationships and contributes to profitable growth.

What You Will Do

Develop and establish processes, work methods, and structures for data-driven marketing, drive the development of CRM, marketing automation, and digital customer journeys, develop customer communication through segmentation, personalization, and automated customer flows, and ensure that existing systems, platforms, and customer data are used efficiently.

Why It Might Be a Fit

The ideal candidate is a secure and engaged leader who combines solid expertise with the ability to get others to grow. They should be easy to create trust and build relationships, and enjoy working together across organizational boundaries.

Requirements

• Several years of experience in data-driven marketing, CRM, marketing automation, and digital customer handling
• Experience of developing or establishing data-driven work methods, processes, and marketing functions
• Good understanding of digital customer journeys, customer acquisition, conversion optimization, segmentation, and loyalty work
• Experience of marketing to both business customers (B2B) and consumers (B2C)
• Experience of translating customer data, analysis, and marketing technology into commercial results
• Experience of driving development and change in close collaboration with IT, sales, and other parts of the business
• A few years of experience of personnel responsibility and of leading and developing teams with specialist competences
• Relevant academic education or equivalent competence acquired through work experience

Benefits

• A workplace characterized by a welcoming atmosphere, trust in employees, and good development opportunities
• Freedom under responsibility and encouragement to take own initiatives to develop the business forward