App Growth Marketing Manager

App Growth & Acquisition Specialist role at Priceline to grow mobile app audience and drive high-quality installs at scale, blending analytics, creativity, and strategy to acquire new app users.

Requirements

• 3-5 years of experience in performance marketing or growth marketing, with a focus on mobile app acquisition.
• Proven track record managing paid app install campaigns and ASO programs.
• Strong analytical and quantitative skills; proficiency with tools such as Appsflyer, Firebase, Adjust, Kochava, Tableau.
• Experience with A/B testing, creative optimization, and data-driven decision-making.
• Deep understanding of mobile attribution, tracking, and privacy frameworks.
• Exceptional collaboration skills and ability to work cross-functionally with marketing, product, and analytics teams.

Benefits

• Health & wellness coverage including medical, dental, vision, and mental health resources
• Generous time off including PTO, holidays, a company-wide Priceline Pause reset week, and paid volunteer days
• Work/life support including the ability to work up to 4 weeks per year from anywhere, parental leave, dependent care and family support resources, Summer Fridays, and office perks like stocked kitchens and catered meals (varies by location)
• Financial security programs such as retirement plans with company contributions, life and disability coverage, and tax-advantaged accounts
• Signature travel perks including employee-only discounts on hotels and flights, VIP deals, and Big Deal Bucks credits
• Additional perks & discounts like travel and partner discounts, tuition support, legal support, and pet benefits