Role Overview
We’re looking for an experienced Senior Marketing Specialist – B2C Growth to join our Marketing team and play a key role in driving the growth of Prime Financial Group’s consumer-focused businesses.
What You Will Do
Develop and execute B2C marketing strategies and campaign plans aligned with growth and customer acquisition objectives.
Why It Might Be a Fit
You’ll be joining a business that’s growing, evolving and investing in its people, with opportunities to collaborate with specialists across Accounting, Wealth, Capital, Asset Management, SMSF and Consulting.
Requirements
- 5+ years’ marketing experience, ideally within financial services, wealth management, investments, fintech or a subscription-based business
- Demonstrated experience developing and executing integrated B2C marketing and growth strategies
- Strong experience across lead generation, customer acquisition, lifecycle marketing and conversion optimisation
- Hands-on digital marketing experience across paid media, SEO/SEM, content, email, social media and website optimisation
- Experience using HubSpot and Salesforce Marketing Cloud for campaigns, customer journeys, lead nurturing and lifecycle marketing
- Strong experience with Google Analytics 4 (GA4) and marketing performance reporting
- Experience creating and optimising landing pages using platforms such as Webflow, WordPress, HubSpot or Salesforce
- Strong commercial acumen and the ability to connect marketing performance with pipeline, customer acquisition and revenue
Benefits
- Team ownership matters – approximately 45% of the business is employee-owned
- Exposure to a diverse client base across a broad range of industries
- Flexible work arrangements that support your individual needs
- Ongoing development and career progression opportunities
- A supportive, down-to-earth and collaborative culture
- Modern CBD office with end-of-trip facilities
- Competitive salary package within an ASX-listed organisation
To apply for this job please visit linkedin.com.
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