Field Marketing Manager-New School Support

Role Overview

As the Field Marketing Manager, New Schools, you will serve as the dedicated marketing partner for new Primrose Schools franchise locations, supporting Franchise Owners from contract signing through grand opening and into the early ramp-up phase.

What You Will Do

You will work directly with new Franchise Owners to execute pre-opening marketing plans, build community presence, and drive inquiry and enrollment growth from day one.

Why It Might Be a Fit

This role requires 5–8+ years of marketing experience in local marketing, field marketing, franchising, or a multi-location business environment, with a strong understanding of local digital marketing channels.

Requirements

• 5–8+ years of marketing experience in local marketing, field marketing, franchising, or a multi-location business environment
• Strong understanding of local digital marketing channels including paid search, paid social, local SEO, Google Business Profile, and social media strategy
• Demonstrated ability to build credibility and strong working relationships with business owners, operators, or client partners
• Excellent communication and consultation skills, with the ability to translate marketing strategy into clear, practical recommendations
• Strong organizational skills with the ability to manage a high-volume portfolio, multiple priorities, and competing deadlines
• Comfort interpreting marketing performance data and using insights to guide decisions and improve outcomes
• Self-directed, proactive mindset with strong ownership and accountability for assigned markets and relationships
• Ability to travel up to 30% of the time within the assigned region for school visits, owner meetings, and local events
• Bachelor’s degree in Marketing, Communications, Business, or a related field

Benefits

• Health insurance
• Paid time off
• 401(k)
• 401(k) matching
• Dental insurance