Field Marketing Manager–New School Support

Role Overview

The Field Marketing Manager, New Schools will serve as the dedicated marketing partner for new Primrose Schools franchise locations, supporting Franchise Owners from contract signing through grand opening and into the early ramp-up phase.

What You Will Do

As the Field Marketing Manager, New Schools, you will blend marketing expertise, relationship management, and accountability to ensure new Franchise Owners have the practical guidance, tools, and support they need to launch successfully while maintaining brand standards.

Why It Might Be a Fit

We are looking for someone with 5–8+ years of marketing experience in local marketing, field marketing, franchising, or a multi-location business environment; experience supporting new store or franchise openings strongly preferred.

Requirements

• 5–8+ years of marketing experience in local marketing, field marketing, franchising, or a multi-location business environment; experience supporting new store or franchise openings strongly preferred.
• Strong understanding of local digital marketing channels including paid search, paid social, local SEO, Google Business Profile, and social media strategy.
• Demonstrated ability to build credibility and strong working relationships with business owners, operators, or client partners.
• Excellent communication and consultation skills, with the ability to translate marketing strategy into clear, practical recommendations.
• Strong organizational skills with the ability to manage a high-volume portfolio, multiple priorities, and competing deadlines.
• Comfort interpreting marketing performance data and using insights to guide decisions and improve outcomes.
• Self-directed, proactive mindset with strong ownership and accountability for assigned markets and relationships.
• Ability to travel up to 30% of the time within the assigned region for school visits, owner meetings, and local events.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.

Benefits

• Commission or bonuses based on personal and company performance.
• 50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School
• Full-time team members are eligible for health, dental and vision insurance
• 401k with company matching up to 3.5% and company provided life insurance
• Employee Assistance Program