Field Marketing Manager

Role Overview

The Field Marketing Manager will execute and develop the company’s marketing plans in Israel to grow the brand and drive lead generation. The ideal candidate has in-depth field marketing experience for B2B software companies and brand awareness development.

What You Will Do

Develop and execute field marketing plans, plan and manage local marketing programs, plan and execute trade shows, conferences, customer and partner events, and work closely with the sales teams to identify market opportunities.

Why It Might Be a Fit

The ideal candidate has a strong understanding of the relationship between marketing activities, lead generation, sales pipeline, and revenue, and experience working closely with sales teams in a B2B environment.

Requirements

• Minimum 4 years of experience in field marketing, regional marketing, or a similar B2B marketing role, preferably within a high-tech/software company.
• Proven experience planning and successfully executing B2B events, conferences, customer events, webinars, and other field marketing programs.
• Proven experience developing and executing integrated demand generation and brand awareness campaigns.
• Strong understanding of the relationship between marketing activities, lead generation, sales pipeline, and revenue.
• Experience working closely with sales teams in a B2B environment.
• Excellent Hebrew writing and communication skills, with strong English communication skills.
• Strong copywriting and marketing messaging capabilities – a significant advantage.
• Experience managing external agencies and suppliers, including production companies, designers, PPC/media, PR, and creative agencies.
• Analytical and data-driven mindset, with the ability to measure performance, identify insights, and translate them into actions.
• Hands-on experience using AI tools for marketing and a strong interest in adopting new marketing technologies.
• Experience with HubSpot, WordPress, CRM, marketing automation, and analytics platforms – an advantage.
• Bachelor’s degree in marketing, Business, Communications, or related field.
• Knowledge of AI tools.