Lifecycle Marketing Specialist

Role Overview

PrizePicks is seeking a highly motivated and experienced Lifecycle Marketing Specialist to build and own the customer lifecycle strategy for one of our newest product lines, from the ground up.

What You Will Do

Own the end-to-end lifecycle strategy for a newly launched product line, driving its core repurchase and retention goal primarily through organic lifecycle communications.

Why It Might Be a Fit

The successful candidate will have a strong background in CRM, lifecycle marketing, and customer engagement strategies, and will be comfortable operating with ambiguity in a 0-to-1 environment.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field
• Minimum of 3 years of experience in customer success, email/lifecycle, or CRM marketing roles
• Proficiency in CRM platforms such as Braze, Optimove, or similar tools
• Strong understanding of email/in-app/push marketing best practices and copywriting skills
• Ability to analyze data and metrics to drive actionable insights and optimize campaign performance
• Organized and detail-oriented, with a proven track record of managing multiple projects and meeting deadlines in a fast-paced environment
• Excellent communication, collaboration, and problem-solving skills

Benefits

• Company-subsidized medical, dental, & vision plans
• 401(k) plan with company match
• Annual bonus
• Flexible PTO to encourage a healthy work/life balance
• Generous paid leave programs, including 16-week paid parental leave and disability benefits
• Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
• Company-wide in-person events and team outings
• Lifestyle enhancement program
• Company equipment provided (Windows & Mac options)
• Annual performance reviews with opportunities for growth and career development