Director, EMEA Field Marketing

Role Overview

The Director, EMEA Field Marketing owns Procore’s regional marketing strategy for EMEA, working across the commercial organization to own funnel performance from initial lead to successfully closed deal. This role reports to the Chief Marketing Officer and will be based in Dublin HQ on a hybrid model, with regular travel across the region.

What You Will Do

The EMEA regional marketing strategy and the regional marketing-sourced pipeline. To own funnel performance from initial lead to successfully closed deals in partnership with EMEA Sales, local campaign strategy and execution, growth in established markets and the entry and development of newer markets across EMEA.

Why It Might Be a Fit

Substantial, demonstrated senior-level experience in B2B marketing (SaaS or technology), leading regional or field marketing in EMEA. Expertise in funnel optimization from initial lead to successfully closed deals, commercial and competitive fluency, and range across the regional marketing mix.

Requirements

• Substantial, demonstrated senior-level experience in B2B marketing (SaaS or technology), leading regional or field marketing in EMEA.
• A record of owning a regional pipeline number alongside an enterprise sales organization selling a complex, considered purchase.
• Expertise in funnel optimization from initial lead to successfully closed deals: diagnosing conversion at each stage and improving it in partnership with Sales and Revenue Operations.
• Commercial and competitive fluency: the ability to internalize company strategy, market dynamics, and competitive positioning, and translate them into messaging and targeting that perform in-region, in partnership with product marketing.
• Range across the regional marketing mix: field and events, ABM, localized demand generation, and brand contribution.
• Demonstrated ability to operate within a global organization: drawing on central centers of excellence, holding a clear point of view on local versus global, and keeping both aligned.
• Experience leading distributed teams across multiple markets, with the range to grow established markets and establish newer ones across the region, including MENA.
• An understanding of what it takes to build and mature a local partner and channel motion.
• Proven ability to build effective working relationships and manage stakeholders across senior sales and commercial leadership, and the strategic decision-making skills to operate as a strategic partner across Sales, Finance, and Revenue Operations.
• The range to set regional strategy while remaining engaged in execution where it accelerates outcomes.
• Proficiency in ABM platforms (ex: 6sense), Salesforce, and marketing automation

Benefits

• Dental insurance
• Vision insurance
• Bonus Incentive Compensation
• Equity Compensation