Omnichannel Marketing Manager

Role Overview

The role combines retailer partnership development, point-of-sale activation, e-commerce improvement, retail media, influencer support, and disciplined budget and ROI management.

What You Will Do

Manage long-term and tactical campaigns across brands from cross-functional planning through execution, optimization, and evaluation, supporting other teams as needed.

Why It Might Be a Fit

The role offers a high level of visibility and cross-functional collaboration with senior internal and external stakeholders, and the opportunity to shape the drugstore marketing agenda and develop strategic retailer partnerships.

Requirements

• Relevant marketing experience ideally in customer or shopper marketing, trade marketing, channel development, FMCG, or drugstore retail.
• Strong understanding of 360-degree marketing and how online, offline, retailer, and media channels work together within an integrated campaign.
• End-to-end campaign management experience covering planning, coordination, execution, optimization, and performance evaluation.
• A strong track record of retailer relationship building and the ability to turn shared priorities into joint marketing plans.
• Knowledge of e-commerce, retail media, influencer activation, CRM, and loyalty marketing.
• Strong analytical and commercial skills including campaign evaluation, KPI management, budget control, and data-based decision making.
• Confident negotiation, stakeholder management, presentation, and project leadership skills.
• Ability to lead across functions and influence partners without relying on direct authority.
• Fluent Czech/Slovak and English.

Benefits

• Competitive salary and benefits program
• Flexible work arrangements
• Multicultural and international work environment
• Opportunity to shape the drugstore marketing agenda and develop strategic retailer partnerships
• Ownership of integrated campaigns across shopper marketing, e-commerce, retail media, and in-store activation
• High visibility and cross-functional collaboration with senior internal and external stakeholders
• Responsibility for meaningful marketing investments and business-driving campaigns