Director, Performance Marketing

Role Overview

The Director of Performance Marketing will lead paid acquisition and digital experience strategy, driving qualified pipeline growth as AI reshapes how B2B buyers discover, evaluate, and purchase software. This is a hands-on leadership role combining deep paid media expertise, commercial acumen, and a strategic approach to digital experience.

What You Will Do

The Director will own the strategy, execution, forecasting, and performance of paid acquisition channels, including Google Ads, Microsoft Advertising, paid social, review platforms, and emerging digital channels. They will lead paid media optimization across campaign strategy, audience targeting, bidding, creative experimentation, and budget allocation to maximize qualified pipeline and return on investment.

Why It Might Be a Fit

The ideal candidate will be a strategic thinker and strong executor who brings analytical rigor, curiosity, and sound commercial judgment. They will translate complex performance data into clear decisions, challenge conventional approaches, and deliver measurable business outcomes.

Requirements

• 7-10 years of experience in B2B SaaS performance marketing
• Deep, hands-on expertise in Google Ads and Microsoft Advertising
• Proven success driving paid acquisition and qualified pipeline in B2B SaaS environments
• Strong understanding of advanced paid media measurement and optimization
• Demonstrated experience leading website conversion strategy, CRO programs, and digital experience improvements
• Advanced analytical and experimentation skills, including attribution, performance forecasting, incremental measurement, and investment optimization
• Hands-on experience with Salesforce, Google Analytics 4, and Google Ads
• Strong commercial judgment and problem-solving skills
• Demonstrated ability to leverage AI tools to improve marketing performance, generate insights, and accelerate workflows
• Experience managing team members, collaborating with agencies, and influencing cross-functional stakeholders
• Strong executive communication skills and the ability to present clear, data-driven recommendations to senior leadership

Benefits

• Flexible working
• Responsible time off
• Extended health benefits
• Continuous learning
• Stock options
• On Target Earnings (OTE) Range: $193,200 – $241,500 CAD

Tagged as: Data Analysis, Forecasting, Google Analytics, Salesforce