Brand & Category Growth Specialist

Role Overview

The Brand & Category Growth Specialist will take ownership of marketing execution across retail, digital, content, and direct-to-consumer initiatives. This individual will use AI tools to execute work across concept development, copywriting, design, video production, analysis, and campaign delivery.

What You Will Do

Develop and execute marketing materials, content, and campaigns across multiple formats and platforms, including retail, digital, and direct-to-consumer initiatives.

Why It Might Be a Fit

The ideal candidate has experience in consumer packaged goods, food, beverage, or retail marketing, with a strong understanding of retailer and wholesale marketing, and is highly proficient with AI tools.

Requirements

• 3+ years of marketing experience in consumer packaged goods, food, beverage, or retail.
• Experience marketing to retailers, distributors, or wholesale partners.
• Demonstrated experience using AI tools to create campaigns, content, images, videos, tools, or automations.
• Experience developing marketing materials and working with retail or category data.

Benefits

• Opportunity to work with AI tools and develop new workflows