Brand & Category Growth Specialist

Role Overview

The Brand & Category Growth Specialist will take ownership of marketing execution across retail, digital, content, and direct-to-consumer initiatives, using AI tools to execute work across concept development, copywriting, design, video production, analysis, and campaign delivery.

What You Will Do

The ideal candidate will own the development of buyer presentations, sell sheets, and category stories for priority retail accounts, use AI tools to increase content production volume and efficiency, and execute fixed-budget marketing tests across Amazon, Meta advertising, video, and merchandise.

Why It Might Be a Fit

The role offers the opportunity to take ownership of marketing execution for an established consumer packaged goods brand distributed through major U.S. retailers, using AI as a core part of daily marketing execution, develop new workflows, and increase marketing productivity while contributing to the company’s brand and category growth.

Requirements

• 3+ years of marketing experience in consumer packaged goods, food, beverage, or retail
• Experience marketing to retailers, distributors, or wholesale partners
• Demonstrated experience using AI tools to create campaigns, content, images, videos, tools, or automations
• Experience developing marketing materials and working with retail or category data

Benefits

• Opportunity to take ownership of marketing execution for an established consumer packaged goods brand
• Chance to use AI as a core part of daily marketing execution
• Opportunity to develop new workflows and increase marketing productivity