CRO Specialist

Role Overview

The CRO Specialist will be responsible for building, testing, and optimizing customer journeys to improve conversion rates and revenue performance. This role focuses on developing high-converting landing pages, product pages, and sales funnels using GoHighLevel while ensuring consistency across advertising, email marketing, and other conversion-focused assets.

What You Will Do

Analyze and optimize e-commerce landing pages, product pages, and checkout flows to improve conversion performance. Build, customize, and maintain landing pages and sales funnels directly in GoHighLevel. Conduct A/B tests across landing pages, emails, and other marketing assets.

Why It Might Be a Fit

The CRO Specialist will have the opportunity to take direct ownership of conversion optimization initiatives across landing pages, sales funnels, advertising, and email marketing. This hands-on role is ideal for a marketer who enjoys building, testing, and improving customer experiences.

Requirements

• Proven professional experience improving conversion rates for e-commerce brands
• Strong hands-on experience building and optimizing landing pages, websites, or sales funnels using GoHighLevel
• Experience analyzing and improving e-commerce customer journeys, product pages, and checkout flows
• Experience conducting A/B tests and implementing conversion optimization initiatives
• Experience developing and optimizing marketing emails and sequences
• Direct-response copywriting experience for landing pages, advertisements, or email marketing is strongly preferred