Growth Marketing Lead

Role Overview

The Growth Marketing Lead will own growth strategy and hands-on execution across paid advertising, organic marketing, lead generation, and marketing automation. This role involves developing practical marketing plans, recommending channels and budgets, and executing initiatives that drive measurable business results.

What You Will Do

Develop and execute prioritized growth plans based on business goals, target audiences, existing assets, and budgets. Manage and optimize Meta Ads campaigns across Facebook and Instagram. Develop and execute organic marketing strategies across social media, content, SEO, community-building, and thought leadership.

Why It Might Be a Fit

The ideal candidate has strong performance marketing experience, particularly with Meta Ads, GoHighLevel, and lead generation. Initially supporting one to two businesses, this individual will work directly with the founder, optimize existing marketing systems, and eventually help hire and manage specialized marketing support.

Requirements

• 3+ years of hands-on experience in growth marketing, performance marketing, or digital marketing.
• Proven experience owning both marketing strategy and campaign execution.
• Demonstrated success generating measurable business results through paid and organic marketing.
• Strong experience managing Meta Ads, including campaign strategy, setup, targeting, creative testing, budget management, optimization, and reporting.
• Experience developing lead generation strategies and optimizing conversion funnels.
• Experience managing marketing automation, lead nurturing, and CRM workflows.