Growth Strategist

Role Overview

The Growth Strategist will own full-funnel growth strategy across paid acquisition and conversion optimization. This is a strategy-and-testing role rather than solely a hands-on media buying position.

What You Will Do

Own full-funnel advertising strategy across Meta, Google, including PMax, and TikTok. Determine channel mix, budget allocation, audience architecture, and the creative strategy supporting paid advertising.

Why It Might Be a Fit

The ideal candidate has 7+ years of experience in DTC growth, with senior ownership of both paid acquisition strategy and conversion optimization, and a documented track record of two or three engagements or roles demonstrating before-and-after numbers.

Requirements

• 7+ years of experience in DTC growth
• senior ownership of both paid acquisition strategy and conversion optimization
• experience running full-funnel growth for DTC brands
• ideally, experience representing seven to eight figures in annual ad spend across the candidate’s career
• a documented track record of two or three engagements or roles demonstrating before-and-after numbers