Senior Product Marketing Manager, AI

Role Overview

Prolific is looking for a Senior Product Marketing Manager to scale and ship the foundations of their lifecycle programme, focusing on onboarding, activation, retention, and reactivation across email and in-app. The successful candidate will work with Product, Customer Success, Sales/RevOps, and Product Marketing to deliver programmes, dashboards, and documentation.

What You Will Do

The role involves diagnosing and prioritizing current lifecycle programmes, designing and building onboarding and activation programmes, launching retention and top-up flows, defining PQL and expansion signals, and starting a structured experimentation programme.

Why It Might Be a Fit

The ideal candidate will have 5-7 years of experience in lifecycle, CRM, retention, or growth marketing at a product-led/self-serve company, with a track record of moving activation, retention, or expansion metrics. They will also have hands-on ownership of lifecycle programmes, strong experience with email/CRM platforms, and analytical fluency.

Requirements

• 5-7 years in lifecycle, CRM, retention or growth marketing at a product-led/self-serve company
• Prior contract, consulting or agency experience, or a clear record of delivering scoped work independently to a deadline
• Hands-on ownership of lifecycle programmes for a freemium, free-trial or pay-as-you-go funnel
• Strong experience with email/CRM platforms (HubSpot or equivalent) and in-product messaging tools (Pendo, Appcues, Intercom, Braze, Customer.io, Iterable or similar)
• Analytical fluency: cohort analysis, activation and retention curves, funnel conversion, LTV
• Experience designing and running experiments, and knowing which results to trust
• Experience partnering with Sales/RevOps on PQL or usage-based handoff

Tagged as: HubSpot