Product Marketing Manager

Role Overview

The Product Marketing Manager will lead the business unit’s product marketing strategy, driving customer value, growth, and market success. They will translate business priorities, customer insights, and product strategies into compelling positioning, messaging, and go-to-market plans.

What You Will Do

Develop and execute product launches, promotional materials, and integrated marketing campaigns to drive leads, sales, and product adoption. Analyze market, customer, and competitive research to identify trends, opportunities, buyer needs, and potential risks.

Why It Might Be a Fit

The ideal candidate will have a strong understanding of B2B buyers, sales cycles, customer journeys, and go-to-market strategies. They will be able to collaborate with cross-functional stakeholders and have excellent written, verbal, and presentation skills.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field.
• 3-5+ years of experience in product marketing, B2B marketing, product management, content marketing, or a related field.
• Strong understanding of B2B buyers, sales cycles, customer journeys, and go-to-market strategies.
• Balance of strategic and tactical experience in B2B marketing with an emphasis on developing integrated sales and marketing plans that build awareness, generate and nurture leads, drive conversion, and increase retention.

Benefits

• Comprehensive insurance coverage
• 401(k) plan with company match
• Flexible paid time off
• Hybrid and remote working models
• Tuition assistance