Strategy Manager – Go-to-Market

Role Overview

Proximus Global is shaping the future of communications and digital identity. The Strategy Manager – Go-to-Market will lead the Go-to-Market Strategy for the Protect & Engage business unit, deciding where to play, who to target, and how to win. The role requires 10+ years of experience in go-to-market strategy, product marketing, strategy consulting, or growth roles in B2B tech, SaaS, API, or telecom businesses.

What You Will Do

The Strategy Manager – Go-to-Market will set GtM strategy and priorities, define GtM priorities for the next 6-12 months, answer ‘where do we win first’ with clear, data-backed choices, and say what to stop doing. The role involves building GtM strategies from scratch, owning segmentation, ICPs, and value propositions, and leading product launches and strategic initiatives.

Why It Might Be a Fit

The ideal candidate will have a proven record of designing GtM strategies from scratch, strong structured thinking, and experience with segmentation, ICP, and persona definition, value propositions, and competitive positioning. The candidate should be comfortable getting to grips with fast-moving new markets and have experience coaching or managing marketers or strategists.

Requirements

• 10+ years in go-to-market strategy, product marketing, strategy consulting or growth roles in B2B tech, SaaS, API or telecom businesses
• Proven record of designing GtM strategies from scratch for new segments, markets or products, and seeing them through to measurable pipeline or revenue
• Strong structured thinking: turns ambiguous questions into clear choices, frameworks and recommendations a leadership team can decide on
• Deep experience with segmentation, ICP and persona definition, value propositions and competitive positioning
• Comfortable getting to grips with fast-moving new markets, including AI-native and developer-led companies
• Credible with senior stakeholders in Product, Sales and leadership; able to challenge and align them
• Experience coaching or managing marketers or strategists
• Fluent English, written and spoken

Benefits

• Global & Inclusive
• Ownership & Trust
• Innovation with Purpose
• Growth Mindset