Role Overview
As an Institutional Marketing Analyst, you will monitor performance indicators, lead quality, conversion, costs, and funnel evolution, identifying opportunities for optimization and growth, transforming data into business recommendations.
What You Will Do
You will develop dashboards, reports, and attribution analyses to support decision-making, analyze the performance of digital acquisition initiatives and lead generation for sales channels, and act in partnership with Digital, Commercial, Data, and agencies to evolve results.
Why It Might Be a Fit
We are looking for someone who has a business vision, can transform data into decisions and growth opportunities, and has ease in working collaboratively and connecting our Marketing area with Digital, Data, and Commercial.
Requirements
- Experience in Performance Marketing, Growth, Digital Marketing, or Marketing Analytics
- Experience with data analysis, lead generation, and conversion funnel
- Experience with tagging and tracking campaigns
- Knowledge of metrics such as CAC, CPL, CPA, conversion, ROAS, and attribution
- Knowledge of data analysis and visualization tools, such as GA4, Data Lake, Power BI, or similar
- Advanced Excel/Google Sheets
- Analytical profile, organized, and good communication skills
- Intermediate/advanced English
Benefits
- Medical and dental assistance
- Meal and food allowance
- Group Life Insurance Prudential
- Participation in profits
- Private pension with 100% complementarity
- Nanny or childcare allowance
- Stock purchase program
- Funeral allowance, including spouse, children, parents, and in-laws
- Development platform
To apply for this job please visit pru.wd5.myworkdayjobs.com.
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