Head of Digital Marketing, Cambodia & Myanmar (C&M) Hub

Role Overview

Manage Prudential Cambodia & Myanmar’s digital channels, digital campaigns, performance marketing, marketing technology initiatives, and digital performance tracking to support brand awareness, customer engagement, lead generation, and business growth.

What You Will Do

Develop and oversee digital marketing strategies, manage digital touchpoints, lead digital marketing campaigns, drive digital lead generation initiatives, track and analyze digital campaign performance, and support the development and adoption of digital tools.

Why It Might Be a Fit

The ideal candidate will have a minimum of 5-8 years of experience in digital marketing, performance marketing, social media, digital campaign management, or related marketing roles, and will be able to translate business goals into clear digital marketing plans, understand customer behavior, and have strong leadership skills.

Requirements

• Minimum 5-8 years of experience in digital marketing, performance marketing, social media, digital campaign management, or related marketing roles
• Relevant certifications in Google Ads, Google Analytics, Meta Business Suite, SEO/SEM, HubSpot, marketing automation, social media marketing, or digital media planning are preferred
• Strong strategic thinking with the ability to translate business goals into clear digital marketing plans
• Understanding of customer behavior, digital journeys, content engagement, and online conversion funnels
• Good leadership skills with the ability to guide, coach, and develop team members across different markets
• Ability to work with a globally distributed cross functional team
• An innovative thinker who is positive, proactive and readily embraces change
• Strong understanding of Business Intelligence concepts and best practices, with an understanding of its strategic importance to organizations
• Creative and customer-focused mindset with the ability to balance brand, business, customer, and channel needs
• Strong knowledge of digital marketing channels, including social media, paid media, SEO, SEM, display advertising, email marketing, website, content marketing, and messaging platforms
• Strong understanding of digital campaign planning, media buying, audience targeting, retargeting, lead generation, lead nurturing, and conversion optimization
• Hands-on knowledge of analytics and reporting tools such as Google Analytics, Meta Business Suite, Google Ads, social media analytics, dashboard tools, or similar platforms
• Familiarity with website management, content management systems, landing page optimization, customer journey tracking, and digital UX/CX principles
• Understanding of marketing automation, CRM, customer engagement platforms, chatbot, Telegram/Viber or messaging-based customer engagement tools is an advantage
• Ability to interpret digital performance metrics such as reach, impressions, engagement, CTR, CPC, CPL, conversion rate, website traffic, bounce rate, lead quality, and ROI
• Knowledge of SEO/SEM best practices and online searchability improvement
• Good understanding of data privacy, consent management, digital governance, brand safety, and regulatory considerations in digital marketing

Benefits

• Equality of opportunity of benefits for all who apply and who perform work for our organisation
• Reasonable adjustments to support people with individual physical or mental health requirements