Role Overview
The role involves shaping how Prudential takes priority products and propositions to market, activates them across customer and distribution channels, and builds coordinated adoption among customers, agents, and business partners.
What You Will Do
Define GTM strategy & launch architecture, lead integrated GTM planning & activation readiness, lead integrated channel activation, drive salesforce engagement & training integration, lead campaign & market amplification, and drive GTM performance & activation optimization.
Why It Might Be a Fit
The ideal candidate will have a minimum of 5 years of experience in MNC/Marketing Department/Product Marketing or relevant departments, with a strong background in customer insight, project management, stakeholder management, product marketing, and business acumen.
Requirements
- Bachelor’s degree in marketing, Communications, Business or a related field
- Minimum 5 years of experience in MNC/Marketing Department/Product Marketing or relevant departments
- Experience in financial services, insurance or highly regulated industries is preferred
- Excellent written English and Vietnamese
- Strong presentation and storytelling capability
- Familiar with insurance products and financial services is an advantage
To apply for this job please visit prudential.wd3.myworkdayjobs.com.
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