Senior Manager, Customer Engagement & MarTech

Support customer value growth through effective customer engagement, CRM, and MarTech capabilities by delivering personalized, data-driven, and scalable customer journeys and engagement initiatives.

Requirements

• Experience managing customer engagement platforms, with strong hands-on expertise in Salesforce CRM and campaign orchestration tools
• Practical experience designing and managing customer journeys and lifecycle engagement programmes across digital channels
• Strong understanding of customer journeys, lifecycle engagement, and marketing automation, preferably within insurance or financial services
• Relevant Salesforce certifications preferred (e.g., Salesforce Administrator Certification, Marketing Cloud Administrator Certification, or Marketing Cloud Specialist Certification)