Role Overview
The role translates approved propositions and commercial priorities into integrated GTM strategies, connecting market positioning, customer activation, channel activation, salesforce engagement, training integration, and market amplification.
What You Will Do
Define GTM Strategy & Launch Architecture, Lead Integrated GTM Planning & Activation Readiness, Lead Integrated Channel Activation, Drive Salesforce Engagement & Training Integration, Lead Campaign & Market Amplification, and Drive GTM Performance & Activation Optimization.
Why It Might Be a Fit
The ideal candidate will have a clear product positioning, differentiated value propositions, and alignment with business strategy across distribution channel and customer activities, with a minimum of 5 years of experience in MNC/Marketing Department/ Product Marketing or relevant departments.
Requirements
- Bachelor’s degree in marketing, Communications, Business or a related field
- Minimum 5 years of experience in MNC/Marketing Department/ Product Marketing or relevant departments
- Experience in financial services, insurance or highly regulated industries is preferred
- Competency in Customer Insight, Project management, Stakeholder management, Product Marketing, Business Acumen
- Excellent written English and Vietnamese
- Strong presentation and storytelling capability
- Familiar with insurance products and financial services is an advantage
Benefits
- Equality of opportunity of benefits for all who apply and who perform work for our organisation
- Reasonable adjustments to support people with individual physical or mental health requirements
To apply for this job please visit linkedin.com.
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