Director, Product Launch & GTM

Role Overview

PTC is hiring a Director, Product Launch & GTM to lead product launches and go-to-market (GTM) programs across their CAD, PLM, ALM, and SLM software portfolio. The role involves leading PTC NEXT, their company-wide launch program, and building the Launch GTM function to bring new and existing products in their Intelligent Product Lifecycle (IPL) portfolio to market.

What You Will Do

The Director will lead PTC NEXT, own the launch seasons from planning to post-season review, and run the GTM forum. They will also coordinate the Launch GTM Leads, who bring marketing and launch into each product’s GTM plan, and hold the launch readiness vote at each stage gate.

Why It Might Be a Fit

The ideal candidate will thrive at the center of complex launches, turning many teams, many products, and many moving parts into one clear plan that lands in the market. They will build structure, use data to steer decisions, and keep cross-functional teams aligned and accountable without direct authority.

Requirements

• 7+ years in B2B enterprise software across product marketing, product launch management, or go-to-market (GTM) program management
• 5+ years leading cross-functional product launches from strategy to execution in a matrixed organization, coordinating Product Management, Marketing, Sales, Customer Success, and Sales Enablement without direct authority
• Ran multiple concurrent product launches or a recurring launch program
• Built GTM plans covering market definition, positioning, messaging, pricing input, sales enablement, and customer success readiness
• Defined launch KPIs or scorecards (e.g., launch readiness, enablement completion, pipeline influence, adoption) and reported results to senior leadership

Benefits

• Anticipated annual salary range of $150,000-$190,000
• Performance-based bonus
• Employee share purchase program (ESPP)
• Medical, dental, and vision insurance
• Paid time off and sick leave
• Tuition reimbursement
• 401(k) contributions and employer match
• Flexible spending accounts
• Life insurance
• Disability coverage
• Commuter subsidy

Tagged as: Pipeline Management