Senior Marketing Lead

Role Overview

As the Senior Marketing Lead for the Department of Public Health within the College of Health and Human Sciences, you will lead marketing and communications efforts to elevate the department’s national reputation, showcase its research and community impact, and drive recruitment and enrollment across its academic programs.

What You Will Do

Develop and execute strategic marketing and communications initiatives, lead recruitment marketing campaigns, conceptualize and produce compelling content, and collaborate with writers and designers to execute integrated campaigns.

Why It Might Be a Fit

This role brings together strategy, storytelling, creativity, and recruitment marketing with a mission that matters. You’ll have the opportunity to shape the voice of Purdue Public Health, elevate groundbreaking research and faculty expertise, and create campaigns that inspire future public health professionals.

Requirements

• Bachelor’s Degree in communications, marketing, or other related field
• Four years of experience in communications, marketing, or other related field
• Experience creating compelling messages and/or graphics for varied target demographics
• Ability to manage, prioritize, and meet multiple deadlines
• Strong organizational skills, including time and resource management
• Strong communication skills and ability to work independently
• Expertise with Adobe Creative Cloud, Canva, photo manipulation, HTML, CSS, and web content management systems
• Ability to design graphics for digital formats (web, video, social media, email) and print
• Ability to translate strategy and messaging into visual concepts for research, events, profiles, and storytelling
• Up-to-date knowledge of social media platforms (YouTube, Facebook, Instagram, LinkedIn) and related analytics/management tools