Role Overview
As the Marketing Analytics Manager, you will partner closely with the Marketing, Media, and Email & Text teams to understand what’s working, where to invest, and how to grow. You will shape how the company measures marketing performance and help every media dollar work harder.
What You Will Do
You will own the measurement approach for Marketing, including KPIs, attribution, and reporting standards. You will also oversee internal and in-platform dashboards and reports, lead the analytics behind the content personalization program, and set standards for the accuracy, definitions, and documentation of marketing data.
Why It Might Be a Fit
You will build strong relationships with eCommerce, Retail, Finance, Web Development, SEO, and Data and Analytics Engineering to align on priorities. You will also turn complex analysis into clear recommendations and present findings to marketing and senior leadership.
Requirements
- Bachelor’s degree in Business, Marketing, Data Analytics, Statistics, or a related field.
- 5+ years of experience in marketing or digital analytics.
- 2+ years of experience managing or mentoring analysts.
- Advanced proficiency in SQL and Microsoft Excel.
- Strong experience with data visualization and reporting tools.
- Deep knowledge of digital marketing measurement, including GA4, paid media platforms, and attribution.
- Experience designing and analyzing A/B and multivariate tests.
- Excellent communication skills, with the ability to present clear recommendations to senior leadership.
Benefits
- Comprehensive Health & Wellness Benefits
- 401(k) Match
- Flexible Vacation Plan
- Childbirth & Parental Leave
- Sick & Wellness Time
- Holiday Pay
- Sabbatical
- Employee Discount
- Give Back Day
- Complimentary Mattress
To apply for this job please visit purple.wd1.myworkdayjobs.com.

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