Marketing Operations Manager

Role Overview

The Marketing Operations Manager will ensure the marketing engine runs smoothly, efficiently, and is built to scale. This role is pivotal in ensuring our marketing engine runs smoothly, efficiently, and is built to scale.

What You Will Do

Responsibilities include managing and optimizing Marketo, partnering with marketing stakeholders, managing lead routing and data flow processes, establishing campaign operations best practices, and developing and maintaining reporting dashboards.

Why It Might Be a Fit

The ideal candidate will have a proactive mindset, a passion for enabling marketing success through technology and data, and the ability to bridge the gap between strategy and execution.

Requirements

• 5–7+ years of experience in marketing operations
• Expert-level experience with Marketo
• Power user experience in Salesforce
• Knowledge in LeanData, WordPress, Drift, and 6sense
• Deep understanding of the B2B marketing funnel, lead management, campaign attribution, and marketing analytics
• Proficient in reporting and dashboard tools within Salesforce and Marketo
• Familiarity with Google Analytics, UTM tracking, and digital performance metrics
• Strong project management skills and the ability to manage multiple priorities simultaneously
• Excellent communication and collaboration skills with a service-oriented mindset
• Highly analytical with strong attention to detail and a passion for continuous improvement and optimization