Marketing & Growth Lead

Role Overview

Responsible for marketing and growth as a whole, leading it against clear KPIs. Develop marketing strategy for Germany, Europe, and China, and lead website, campaigns, webinars, and paid media.

What You Will Do

Develop marketing strategy, lead website, campaigns, webinars, and paid media, steer agencies, and ensure portfolio is actively marketed.

Why It Might Be a Fit

Several years of responsibility in B2B marketing, proven success in strategy, campaign management, lead generation, and performance marketing, experience with AI tools, and HubSpot or comparable CRM systems.

Requirements

• Several years of responsibility in B2B marketing
• Proven success in strategy, campaign management, lead generation, and performance marketing
• Experience in steering agencies and external partners
• Practice in dealing with AI tools in marketing, content, and automation
• Experience with HubSpot or comparable CRM systems
• Very good German and English language skills
• Chinese is welcome, but not a requirement
• Entrepreneurial thinking, clear prioritization, and high self-responsibility
• Professional experience in the field of marketing and growth management
• Comprehensive knowledge in the conception and implementation of digital B2B campaigns
• Analytical strength and safe handling of common marketing and analysis tools
• Self-responsible, structured working method and developed overview

Benefits

• Flexible working hours
• Remote work in the home office
• Complete home office equipment
• Company laptop
• Company smartphone
• Benefits for public transportation
• Free parking on site
• Option of a company car
• Mentoring programs
• Offers for professional education
• Internal mobility

Tagged as: HubSpot