Digital Marketing Executive

Role Overview

The Digital Marketing Executive role is a full-time, on-site position based in the Ampara District. This role is responsible for planning, executing, and optimizing digital marketing campaigns across channels such as social media, email, and search.

What You Will Do

Day-to-day tasks include creating and managing content, monitoring campaign performance, analyzing data and metrics, and preparing reports on key marketing activities.

Why It Might Be a Fit

The role also involves staying up to date on digital marketing trends and tools to continually improve campaign effectiveness.

Requirements

• Strong skills in digital campaign planning and execution, including social media, email, and search marketing.
• Ability to create and manage engaging online content, including copywriting, basic design coordination, and content scheduling.
• Competence in data analysis and reporting, using analytics tools to interpret performance and optimize campaigns.
• Solid understanding of branding, audience segmentation, and marketing strategy in a training and consulting context.
• Excellent written and verbal communication skills, with attention to detail and accuracy.
• Ability to work on-site in Ampara District, collaborating effectively with cross-functional teams.
• Prior experience in a digital marketing role; experience in professional services, education, or consulting sectors is an advantage.
• Bachelor’s degree or equivalent qualification in Marketing, Business, Communications, or a related field is preferred.
• Familiarity with common digital marketing tools and platforms (e.g., social media management tools, email marketing software, basic CRM systems).