Role Overview
Join a nimble team that’s empowered to set aggressive goals and move fast to achieve them. The Principal Analyst, Demand Generation – Direct Response & Partner Media role takes hands-on ownership of scaling lower-funnel acquisition, optimizing conversion paths, and expanding the direct-response partner network globally.
What You Will Do
Drive customer acquisition across partner channels, optimize conversion rates and pacing, pioneer LLM and discovery strategy, maintain attribution and performance metrics, and govern lead quality and vendor governance.
Why It Might Be a Fit
The ideal candidate has 5+ years of experience managing global performance accounts, with direct hands-on execution in review platforms, publisher direct buys, or content syndication networks. They should have expertise with major B2B/B2C review aggregators, publisher portals, lead delivery management platforms, and CRM integrations (Salesforce/HubSpot).
Requirements
- 5+ years of experience managing global performance accounts
- Direct hands-on execution in review platforms, publisher direct buys, or content syndication networks
- Expertise with major B2B/B2C review aggregators, publisher portals, lead delivery management platforms, and CRM integrations (Salesforce/HubSpot)
- Deep proficiency with web analytics platforms (GA4, Adobe Analytics), attribution tools, and Excel/data modeling
- Proven track record of negotiating third-party contracts, sponsorship packages, and CPL rates with global media vendors
Benefits
- $1800 Experience bonus
- QMentorship Program
- Amazing QGroup Communities
- Qualtrics Hybrid Work Model
To apply for this job please visit www.qualtrics.com.
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