Marketing Analyst

Role Overview

The Marketing Analyst will play a critical role in enabling data-driven optimization of paid media and marketing investments across Cornerstone Brands. The role is responsible for delivering rigorous measurement, test design support, and actionable insights that inform marketing performance, incrementality, and investment decisions.

What You Will Do

The Marketing Analyst will be responsible for day-to-day measurement support for Paid Media and Email Labs, LiftLab Media Mix Modeling measurement support, and measurement and analysis of Customer, Channel, and overall Marketing Mix programs.

Why It Might Be a Fit

The ideal candidate will have three years of digital advertising experience, a strong understanding of Google and Meta platforms, and excellent communication skills. The candidate should also have prior experience with marketing platform variant testing design and analysis, and the ability to translate complex analyses into clear, concise, and compelling narratives for non-technical and executive audiences.

Requirements

• Three years of digital advertising experience
• Strong understanding of Google and Meta platforms
• Strong understanding of CRM programs like Email and SMS
• Ability to gather and analyze data and create reports
• Prior experience with marketing platform variant testing design and analysis
• Excellent communication skills, both verbal and written
• Highly organized with strong project management and time management
• Strong analytical, planning, modeling, forecasting and research skills
• Demonstrated understanding of core Digital Marketing and CRM KPIs
• Ability to translate complex analyses into clear, concise, and compelling narratives
• Strong analytical foundation with familiarity in testing, incrementality measurement, and marketing effectiveness best practices
• Advanced skills in Excel, SQL, Power BI, or other data analysis and visualization tools

Benefits

• Competitive compensation
• Paid time off
• Employee assistance program
• Parental leave
• Paid volunteer hours
• Company discounts
• Health care benefits
• 401(k)
• Tuition reimbursement benefits

Tagged as: Data Analysis, Data Visualization, Excel, Forecasting, Power BI