Head of Marketing

Role Overview

An established healthcare group is seeking an experienced Head of Marketing to lead and further professionalise the marketing function across a network of 12+ clinics and healthcare facilities.

What You Will Do

Drive patient growth, improve customer acquisition efficiency, strengthen customer lifetime value, and build a best-in-class marketing organisation.

Why It Might Be a Fit

The successful candidate will be responsible for driving patient growth, improving customer acquisition efficiency, strengthening customer lifetime value, and building a best-in-class marketing organisation that supports the continued growth of the business.

Requirements

• Bachelor’s degree in Marketing, Business Administration or a related field
• 10+ years of progressive marketing experience with significant leadership responsibility
• Proven experience leading marketing teams within healthcare, aesthetics, wellness or other customer-centric multi-site environments
• Demonstrated success driving customer acquisition, revenue growth and measurable commercial outcomes
• Experience working closely with doctors, clinical leadership and operational stakeholders
• Experience managing multiple locations, business units or facilities
• Strong understanding of customer acquisition, customer lifetime value, retention strategies and marketing ROI
• Experience building marketing processes, governance structures and performance management frameworks
• Strong understanding of digital marketing, CRM and performance marketing principles
• Strong commercial acumen with the ability to translate data and insights into action
• Excellent communication, leadership and stakeholder management skills