Marketing Lead – Service Communications

Role Overview

As Marketing Lead – Service Communications, you’ll lead the design and delivery of personalized communication journeys, grow service channels, and turn everyday moments into chances to build loyalty.

What You Will Do

Lead the design of service communication experiences, deliver operational communication plans, support member and customer communications, track communication performance, and mentor team members.

Why It Might Be a Fit

You’ll bring a tertiary qualification in Marketing, Business, or a related discipline, or equivalent industry experience, and 3+ years in a business-to-consumer environment with a strong focus on operational communications or communications strategy.

Requirements

• Tertiary qualification in Marketing, Business, or a related discipline, or equivalent industry experience
• 3+ years in a business-to-consumer environment with a strong focus on operational communications or communications strategy
• Proven experience designing personalized, omni-channel communication journeys, and leading a team to implement and optimize them
• Exceptional stakeholder management skills and the ability to influence at all levels
• Strong project management skills and experience with agile tools (Jira and Confluence)
• Strong written communication skills
• An understanding of vendor management
• Advanced PowerPoint and Excel skills
• Experience with Figma, Miro, or similar tools for mapping customer communication journeys
• The ability to thrive in a fast-paced, unstructured marketing environment and add value quickly
• Experience with marketing automation and personalization tools, especially Salesforce Marketing Cloud highly desirable

Benefits

• Opportunities to work on innovative growth areas including electrification and home services
• Discounts and benefits across selected RACV products and services
• A collaborative and inclusive culture where your ideas and expertise are valued
• A flexible hybrid working model
• Career development opportunities within one of Australia’s most recognized member organizations

Tagged as: Excel, Project Management, Salesforce