NMT Product Marketing Manager

Role Overview

Lead the go-to-market strategy, positioning and growth of RACV’s New Membership Tier, creating a compelling entry point that attracts new audiences and builds pathways into the broader membership ecosystem.

What You Will Do

Lead launch planning and go-to-market execution across paid, owned and earned channels, drive growth through new customer cohorts, build high-performing customer journeys, and deliver data-led marketing performance.

Why It Might Be a Fit

You’ll bring experience owning or leading product marketing for a loyalty, membership, subscription or recurring customer program, with a strong understanding of acquisition, onboarding, engagement and retention.

Requirements

• Experience owning or leading product marketing for a loyalty, membership, subscription or recurring customer program
• Strong product, brand, lifecycle or growth marketing capability
• Demonstrated success developing go-to-market strategies and customer acquisition plans
• Experience designing customer journeys and lifecycle communications
• A commercial mindset, with the ability to connect marketing activity to business outcomes
• Strong analytical skills and confidence using data to inform decisions
• Exceptional stakeholder engagement and influencing capability
• The ability to navigate ambiguity, manage competing priorities and deliver results in a fast-moving environment

Benefits

• Opportunities to work on innovative growth areas including electrification and home services
• Discounts and benefits across selected RACV products and services
• A collaborative and inclusive culture where your ideas and expertise are valued
• Career development opportunities within one of Australia’s most recognised member organisations
• A flexible hybrid working model

Tagged as: Data Analysis