Senior Product Marketing Manager

Role Overview

As our Senior Product Marketing Manager, you’ll lead marketing for a fast-moving and commercially critical portfolio where demand, trade capacity and local market conditions can change quickly. You’ll need to manage a pipeline of job leads in line with service locations and delivery capability, pivot quickly as opportunities emerge, and compete in categories where smaller, more agile competitors move fast.

What You Will Do

Drive Product Growth and Market Positioning, Lead Demand Generation and Commercial Performance, Deliver High-Impact Campaigns, Build Strong Cross-Functional Partnerships, and Champion Continuous Improvement.

Why It Might Be a Fit

You’ll bring 7+ years’ experience in product marketing, integrated marketing, go-to-market strategy or campaign leadership, and a strong experience developing positioning, value propositions and growth strategies.

Requirements

• 7+ years’ experience in product marketing, integrated marketing, go-to-market strategy or campaign leadership
• Proven success delivering measurable commercial outcomes across products, services or portfolios
• Strong experience developing positioning, value propositions and growth strategies
• Excellent campaign management capability across digital, search, social, email, content and customer channels
• Strong commercial acumen with the ability to connect marketing performance to revenue, conversion and customer growth
• Experience using customer, channel and performance data to inform decision making
• Outstanding stakeholder management, communication and influencing skills
• Tertiary qualifications in Marketing, Business, Commerce, Communications or a related discipline

Benefits

• Opportunities to work on innovative growth areas including electrification and home services
• Discounts and benefits across selected RACV products and services
• A collaborative and inclusive culture where your ideas and expertise are valued
• Career development opportunities within one of Australia’s most recognised member organisations
• A flexible hybrid working model