Performance Marketing Specialist (4-7 YRS)

Role Overview

Design and oversee paid media campaigns, develop and optimize campaign budgets, and evaluate metrics to improve marketing results. Work with the team to brainstorm new growth strategies and run e-commerce campaigns on various platforms.

What You Will Do

Run e-commerce campaigns, manage paid ad campaigns, optimize digital assets, and drive traffic generation. Conduct keyword research, analysis, and testing to meet predefined KPIs.

Why It Might Be a Fit

You will be a critical and in-depth analyst of third-party analytics and campaign management tools, providing actionable insights. You will also own the ideation, conceptualization, and execution of email marketing campaigns.

Requirements

• Proven experience of 4-7 years managing e-commerce campaigns
• Excellent hands-on experience with paid advertising channels like Facebook Ads, Instagram ads, Google Display ads, Search Ads, YouTube Ads
• Deep understanding of Google ads and Google Analytics
• Combination of analytical and creative thinking, with excellent attention to detail and good business judgement
• Data-driven approach to manage campaigns and derive insights on strategy and performance
• Passion & hustle to take on & solve problems
• Willingness to roll up your sleeves and execute as opposed to creating strategies