Role Overview
Develop and critically analyze KPIs for website, digital sales channels, and marketing campaigns. Analyze website, campaign, and customer data to identify optimization potential and concrete action recommendations.
What You Will Do
Analyze customer journeys, funnels, and conversion rates to identify drop-off points and optimization potential. Evaluate marketing performance and derive data-based recommendations for future campaigns.
Why It Might Be a Fit
Contribute data-based perspectives to the development of digital products, channels, and customer journeys. Collaborate closely with marketing, product management, and other departments as well as external partners to develop data-driven measures.
Requirements
- Completed studies in the field of economics, business informatics, data analytics, marketing or comparable qualifications.
- Experience in data analytics, business intelligence, digital analytics or performance marketing.
- Knowledge of KPI analysis, interpretation, and derivation of concrete action recommendations.
- Basic understanding of digital marketing, campaign management, and relevant performance metrics.
- Experience with analytics and BI tools as well as reporting and dashboard solutions.
- Analytical and conceptual thinking as well as structured, independent, and solution-oriented work.
- High self-initiative, hands-on mentality, and communication strength in collaboration with various departments.
- Basic understanding of AI and openness to the use of AI-based tools (preferably already some experience in a professional context).
- Very good German and English skills (C-level) in writing and speaking.
Benefits
- Excellent development opportunities
- Many role-specific further training offers
- Canteen with healthy and fresh food
- Climate ticket support
- Company e-bike available for borrowing
To apply for this job please visit linkedin.com.
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