Director, Product Marketing

Role Overview

The Director of Product Marketing will own the go-to-market (GTM) processes, deciding what to build, how to position it, and how to bring it to market across hardware, software, and subscriptions. This is a senior leader role at Rachio, responsible for aligning cross-functional teams to a shared set of goals.

What You Will Do

The Director will own the GTM process, build and run the end-to-end process from ideation to in-market execution, set strategic goals and success criteria, and drive alignment across teams. They will also define positioning and messaging architecture, develop pricing and packaging recommendations, and lead integrated launches across channels.

Why It Might Be a Fit

The right person will be comfortable running a customer research plan, writing a pricing and positioning narrative, and sitting in a firmware trade-off conversation with engineering. They will have a strong analytical foundation, exceptional written communication skills, and a track record of driving direction and alignment across teams.

Requirements

• 10+ years of product marketing, GTM, or closely related commercial experience
• Minimum Qualifications: 10+ years of product marketing, GTM, or closely related commercial experience
• Experience marketing connected hardware, consumer electronics, IoT, or technical products
• Experience marketing software or subscription offerings
• Strong analytical foundation: comfortable building the model, working in spreadsheets and BI tools, and defending the assumptions
• Exceptional written communication: distill a complex set of decisions into a written narrative a leadership team can act on

Benefits

• Dental insurance
• Vision insurance
• Salary range for candidates based in California: $248,000 – $372,000
• Salary range for candidates based in Colorado – New York- New York City or Maryland: $232,000 – $348,000