ROOM Marketing Lead

Role Overview

The ROOM Marketing Lead will be responsible for designing and executing large-scale marketing strategies by integrating Rakuten’s vast purchasing data with the unique social media data of ROOM. The role involves creating a system that turns ‘passion’ into value by matching products from merchants with users in the most optimal way.

What You Will Do

The successful candidate will plan and execute medium- to long-term growth strategies in the SNS and affiliate marketing sectors, build processes for influencer acquisition and development, and drive the entire process from designing marketing funnels to conducting performance analysis based on data and proposing improvements.

Why It Might Be a Fit

The ideal candidate will have experience in planning and operating influencer marketing, driving results through data analysis and measure optimization based on KPIs, and project management skills to involve diverse stakeholders (internal and external).

Requirements

• Experience in planning and operating influencer marketing (3+ years)
• Experience in driving results through data analysis and measure optimization based on KPIs
• Project management skills to involve diverse stakeholders (internal and external)
• Management experience in leading teams or external partners

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Retirement plan
• Paid time off
• Holidays
• Bonus/commission
• Stock options
• Equity